TFC Flashback: Michael Bradley unveiled as part of 'Bloody Big Deal'
The American's arrival in 2014 gave genuine hope to Toronto FC and he ended up transforming the struggling franchise.
As part of TFC Republic's special flashback series, we'll examine interesting moments in the history of Toronto FC.
In the latest instalment: We look back to Jan. 13, 2014, when Michael Bradley was unveiled as one of Toronto FC's newest Designated Players alongside Jermain Defoe. The below article is what I wrote at the time for Sportsnet.ca following the official press conference announcing the signing of both Bradley and Defoe. The event took place at Real Sports bar and restaurant in downtown Toronto, and was broadcasted live on Sportsnet and TSN.
Parked out on the street next to Real Sports was a huge red double-decker bus with the phrase "A Bloody Big Deal" emblazoned on the side – TFC used the same catchphrase in a series of TV commercials in the weeks ahead of this formal announcement to hype Defoe's arrival. Defoe left Toronto FC after less than a year. Bradley went on to play 10 seasons for the Reds, became the team's iconic captain, and guided the Reds through their most successful period, which included winning the 2017 MLS Cup.
NOTE: TFC Republic will have much more on Michael Bradley's retirement decision throughout this week.
